Article: Microsoft Live Search Cashback Showing Traction With Advertisers and Consumers

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Microsoft Live Search Cashback Showing Traction With Advertisers and Consumers

• (Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)
• "We are pleased to report a 30 percent increase in the number of product offers available in Microsoft Live Search cashback, indicative of the strong advertiser interest in the program and early results on its ROI," said Brad Goldberg, general manager of Microsoft Live Search.
• We believe this early traction speaks to the differentiated and unique value proposition of Microsoft Live Search cashback for both consumers and advertisers, especially in these tough economic times."


Article Link: http://www.istockanalyst.com/article/viewarticle.aspx?articleid=2796628